Between traditional trade publishing (based on advances) and total self-publishing there exists an intermediate model that some people call “cooperative publishing.”
Apparently, Mascot Books, in Herndon VA, owned by Naren Aryal, is such a company. Here is Aryal’s own account of his business model -- and apparently he wants to appeal to previously trade-published authors who need more energy on the distribution side. He seems to prefer some genres (like children’s) more than others.
Thomas Heath has a story in he Washington Post on p. A12 on Monday, September 5, 2016, “This Herndon publisher’s business plan doesn’t go by the book”. Aryal was stiffed by a book distributor and had to take out a home equity loan to keep his business going. His own narrative shows that for him books were business and a living, in a way that “books” have not been for me, where content evolution is the goal.
The video above happens at Herndon Elementary. I have substitute-taught (usually history) at the high school, across the street as I remember.
Mascot might work for my first full novel, "Angel's Brother", sci-fi, which I hope to have finished editing myself in early 2017.