Thursday, September 07, 2017

"Real Fast Indie Marketing" for self-published books to wholesalers and independent bookstores presented in webinar


I got an email informing me of the “Real Fast IndieMarketing” service by Amy Collins (emailed by New Shelves Books).

Amy offers classes and webinars, and there is a 2-hour video of some of the classes.


Amy stresses several important points.  Independent and chain bookstores often do well with physical books, even though the popular myth is that Amazon kindle and BN Nook are destroying books.  Her course material (there are packages that range up to about $700) cover how to design a marketing campaign, which should start before the self-publication of a book, either by a print run or by POD.

She stresses the importance of finding a wholesaler.  Ingram may not be willing to wholesale self-published books and POD unless through its affiliated Ingram Sparks;  but I know that other POD companies (Authors’ Solution) do offer packages that include wholesaling and independent bookstore campaigns.

She says that there are reputable companies that do provide third-party reviews.
   
She emphasizes that authors need to learn people skills and awareness of the business needs of stores. 

She suggests that authors spend 20-30 minutes on marketing every weekday starting before publication.  Well written cover letters and marketing plans are essential. 

She spends sometime on niche books, which can sometimes be placed in specialty stores like gift shops. Hospitals, airports, supermarkets, convenience stores, pet or sporting goods (depending on content). 

She talks about cover design.  If you have a science fiction novel set on another planet, show what a community on this other planet would look like.  
She talks about categories of readers, including "avid" readers who usually will go to book stores, or to the public library, where, according to Reid Ewing in his little 2012 film, "It's Free". 

No comments: