Recently I’ve gotten some “Twitter life” messages suggesting more ways to promote my self-published books.
I've long depended on "passive" advertising of my material, letting it be found by search engines without any specific SEO. That has worked for a long time in the past But the people who find "your" material this way may be mostly those in "your choir", not the public at large, because they already are familiar with "your" issues and where to look for them.
Update: June 15
Note the short film by Calumet on how "self-publishing" and hybrid work today, and on how the traditional publishing industry used the word "vanity" in a vain attempt to gate-keep the book supply smaller. Note the mention of many self-published authors, including Vince Flynn.
I'm seeing a lot of this on Twitter lately.
Update: June 21
Here's another link, "5 Horrible Mistakes Self-Publishing Authors Make" by Laurence O'Brien on "Services 4 Authors", here. Four of the points I agree with. The email list is more problematical. People don't like getting mass emails today because of the spam problem. It's easier to get lists of Twitter followers, but you have to be careful not to act too spammy there, too. I think his idea that it takes traditional publishers a long time to publish a book, partly because they want to have have a lot of favorable reviews accumulated is interesting. But that means that if a book is about something really important and current (like terrorism) it takes too long to get out. For fiction this could make sense. For "How to" in the tech area, it could lead to quick obsolescence.The idea also leads approaches to sensitive social or political issues that over-commercialize and dumb-down the material, and lose objectivity.