It seems that when Barnes and Noble owns a campus bookstore, it's mostly textbooks, college paraphenalia, and a small selection of general interest.
But a good part of the general section at Drexel in Philadelphia (near 30th St Station) is LGBT books, even a graphic novel.
And one way to sell books seems to be to get the movie made first. There were books of movies already made, like "Love, Simon" and "Annihilation".
All this one the way to a cyber security meeting. Penn is across the street.