Tuesday, February 04, 2020

"Under the Influence: Putting Peer Pressure to Work" by Robert Frank (book preview)


I received an unsolicited complimentary hardcopy of a book “Under the Influence: Putting Peer Pressure to Work”, by Robert H. Frank, professor at Cornell’s Business School.  It is published in 2020 by Princeton University Press.
  
The book has a prologue and four parts, thirteen chapters.  The last chapter title relates to me, “Ask, Don’t Tell”.   Be polite ask questions, and don’t order people around to achieve your social goals.

  
The book appears to present the issue of getting individual people (in a democracy) to behave personally in some sort of deliberate coherence with a public goal, such as countering climate change. 
  Other issues would include health related behaviors, like smoking cessation (or dealing with alcohol and drug abuse).

I think this question applies now to the “social justice wars” where people particularly on the “woke” Left are starting to go after visible Internet (especially YouTube) personalities essentially for not showing appropriate sympathetic attention to oppressed minorities as such.  That can involve pressuring platforms and the advertisers the platforms depend on for profitability.
  
But is also applies at a more personal level, in trying to coax politically moderate or seemingly indifferent people to join in and take action on issues, rather than mere talk about them in social media.
   
I’ll review this on a Wordpress blog soon.

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